This is a bridge I never thought I’d have to cross. My lifelong dream has always been to own and operate my own floral design studio specializing in weddings. It’s something I have been working towards for years, since 2004. While attending Texas A&M, I studied under the famous Jim Johnson. I was a huge part of SAIFD (Student American Institute of Floral Design). I traveled to floral design symposiums to learn as much as I possibly could. After graduating, I worked for several wedding floral studios – picking up on tips and tricks, learning the ropes, and gaining experience. I always knew that I would start my own business one day, but I was always too scared…until one day, I decided to go for it. I took a leap of faith, buckled up, and prepared for the adventure ahead of me.
I started this business in June of 2014, and if you would’ve asked me back then if I ever had plans for what comes after starting a business…I would’ve laughed because there was no plan. I always thought this is what I would be doing for the rest of my life. I have spent the past five and a half years hustling, working my tail off, and doing things I didn’t always particularly want to do for the sake of growing my business…until one day, everything changed.
My husband had just started his new career as a lineman this Spring, and he had to attend a climbing school in College Station. I went with him because it would be our first opportunity to get away on a little “vacation” in years. I had to leave three days early because I had a mock-up meeting in Dripping Springs. While I was driving to that meeting, it hit me like a ton of bricks out of nowhere – the words “I don’t think I can do this anymore”. I tried to brush it off and kept driving. But I couldn’t shake that feeling of knowing deep down that this was no longer the path God wanted me to be pursue. I prayed. I cried. I called my husband. I put on a brave face, and walked into my meeting – doing my best to act like everything was okay. It was by far one of the most difficult meetings I have ever had. I went to the gym afterwards, trying to sweat it all away.
I realized that I was no longer running my business, my business was running me.
It was a hard pill to swallow, but necessary. You see, in order to be successful in this area – you can’t be a one-man studio. You need a team. You need a big design space. You need HELP. Yes, my husband was there through thick and thin. Yes, my dad and other family members were there to help when I needed it. But I grew to a point where I needed a TON of help. I don’t know how many of you realize this, but I did this whole thing by myself (aside from my husband helping me on wedding days and with projects during the week). I’m the one who answered initial emails, scheduled all the consultations, hosted the consultations, created the proposals, presented the proposals, booked the clients, handled the payments, took care of every single email, managed finances, managed social media, wrote the blog posts, handled the website design and branding, hunted down photographers so I could get photos of my work, attended open houses and bridal shows, participated in all the styled shoots, ordered supplies, ordered all of the flowers from the wholesaler, received and processed all the flowers, designed all the flowers, delivered and installed all the flowers on the day of, stayed for hours between set up and tear down so I could go back in and retrieve all of my rental items and remove the flowers, took care of the flowers after the weddings, cleaned the buckets, reorganized the rentals, and got ready to do it all over again for the next event.
It. Was. Exhausting.
The past few months have been really difficult. I have had so many mixed emotions about this decision. I listened to this song on repeat a million times the first few months. I was super sad and confused. I knew this was what God wanted, but I didn’t understand why. I still don’t understand why, but I hope to one day.
I know you must be wondering – well what’s next? My answer: I don’t know! I know I have a gift, a passion, and a purpose. And I know that God is faithful. At this moment in my life, I am just trusting Him to open the next door for me. One thing I do know is that I will be writing a book about this entire experience because there are so many things I want to share! I also know that even though this season of my life is changing, and it’s really bittersweet to be saying that I am closing the doors – that my dream was accomplished. I started with nothing, achieved my goals, and have served over 200 clients really well. For that, I will be forever thankful.
To all of my previous clients – thank you for trusting me and having confidence in me to be a part of your wedding days. It has been an honor, and I will never forget you! To all of my vendor friends – I appreciate your teamwork mentality and thank you for working so hard to make all of these weddings a success! To my wholesaler, Mayesh Houston, for always working with me and supplying me with gorgeous blooms! To all of the people who came out of nowhere to help me, mentor me, and offer advice – I appreciate you more than you know. To my friends and family – thank you for all of your encouragement and positive support! And last but certainly not least, to my husband – I could not have done this without you, thank you for always being there for me and believing in me!
If you want to keep up with me and see what happens after this, feel free to find me on instagram @imkellirogers.
Thanks and Gig ‘Em!!